As elsewhere, social media is spreading rapidly in the GCC. Social media is also gaining popularity especially in Saudi Arabia, where half of the population is under the age of 30 years old. Social media usage in the GCC is expected to increase further, as young Khaleejis find it a good and easy way to communicate with one another. Online sharing has become one of the “life values” of these youngsters and more people follow brands on social media than follow celebrities. Social media is not just a fun place; it also helps businesses and organizations throughout the Arab regions, as companies have adopted social media in their business at a different pace, believing it has a great power in impacting business growth. No matter what industry your business is in, social media offers the opportunity to establish your brand and lift up your business. Social media gives an opportunity to connect with fans, customers and followers. No matter what you sell, social media can help you sell it. This exposure is especially beneficial because all those shares, likes, chat, and comments show an existing connection with your brand. In the upcoming years, we will see a further increase in the use of social media applications. We will see a rise in the adoption of technologies like augmented reality (AR) and virtual reality (VR). As these platforms grow, users will demand better and more engaging experiences and these technologies can make that happen.